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Accepting inquiries for cofounder, early stage, and strategic consulting opportunities remote and in Boston, MA.
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Hey. Hi. Hello. I'm Willionaire.

I help VC-backed, differentiated businesses bring their revolutionary ideas to life.

Location
Boston, MA
Experience
12+ Years
Current Role
Head of Hiive
Core Competencies
Strategy / Brand / Product / Marketing

Welcome to Willionaire™

Will ‘Willionaire’ Johnson is a strategic designer and advisor with 12+ years building world-class products, brands, and marketing campaigns.

Will is actively engaging with founders, private equity, and venture capital funds to leverage his multi-talented design expertise to bring revolutionary ideas to life.

But – he's more than just a creative.

Will collaborates directly with C-level executives to identify key business value, market differentiation, and customer requirements, leveraging this insight to meticulously craft experiences that propel early-stage companies from seed funding to IPO success.

Over the last 7 years, he helped Teikametrics grow from bootstrap to Series B funding, working directly with the CEO and founder Alasdair McLean-Foreman. In early 2023, he was tapped to envision, design, and lead a revolutionary new social shopping app Hiive, where he grew users from 0 - 70K+ in less than 1 year.

Will's passion for creative goes well beyond work, where he spent years envisioning theoretical designs to realize ideas and question, "what is really possible?"  

And – he isn't doing it alone.

He's assembled a global team of world-class developers, marketers, 3D modelers, animators, and scriptwriters who can support truly blue sky experiences and bring them to life.

Feel free to reach out and share what revolutionary idea you're working on.

Let's make some magic together.

-Willionaire

Values

The customer comes first

The best way to serve a business is through serving their customers. Customer trust, empathy, and understanding is essential to building great experiences and forging meaningful, long-term relationships.

Think like the business

Great brand, design, and marketing does far more harm than good if it doesn't reflect the true business value and brand. Every decision made and dollar spent should be in service to growing the bottom line. Period.

On time and on target

Great design that's late slows business momentum and bad design on time hurts the bottom line. No matter the scope of work or deadline, delivering results on time and on schedule is essential to building partnerships.

Let's make some magic

"Magical" experiences aren't some mythical . They arise from passionate people who love what they do and who enjoy the people they work with. Joyful, collaborative partnerships are key to creating something out of this world.

Kind words from clients and colleagues

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will's design, brand, and marketing brilliance propelled our business from bootstrap to Series B. His visionary approach transformed our company, capturing serious market attention. Will is an absolute game-changer!”

Alasdair McLean-Foreman

Founder & CEO ‣ Teikametrics

“I've known Willionaire for over a decade, watching him evolve as not only a designer, but as a strategic thought leader for Teikametrics, IBM, and more. I trust him completely to build stunning brands and products users will love!”

Hannah Mezzadri

Design Product Manager ‣ JP Morgan Chase

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will's design, brand, and marketing brilliance propelled our business from bootstrap to Series B. His visionary approach transformed our company, capturing serious market attention. Will is an absolute game-changer!”

Alasdair McLean-Foreman

Founder & CEO ‣ Teikametrics

“I've known Willionaire for over a decade, watching him evolve as not only a designer, but as a strategic thought leader for Teikametrics, IBM, and more. I trust him completely to build stunning brands and products users will love!”

Hannah Mezzadri

Design Product Manager ‣ JP Morgan Chase

Frequently asked questions

How does pricing work?

Pricing options are flexible in order to adjust to client needs.  Depending on project scope and time required (short term v. long term) I am able to offer both deliverable based or hourly rates. All work is scoped previous to pricing estimates and tracked during execution to ensure full transparency.

What is your ideal client to work with?

While I am happy to work with all business sizes, from startups to enterprise, my most successful projects are driven by collaborate engagements with creatively-driven leadership looking to delve deep into their business differentiation, customer needs, and unique value. Out of this work comes deliverables that not only express a brands true benefits, but also build true, powerful relationships with customers.

Why work with you over other designers?

My differentiation lies in my ability to truly understand a business, their needs, their customer needs, and then output deliverables with incredible speed and  quality. The combination of full-service branding, UI and web design, and marketing strategy creates a unique opportunity for brands to hire a single partner to complete a multitude of essential tasks. I have over 12 years of experience building brands, designing innovative applications, and marketing their value to millions of consumers.

Do you work with other designers?

Absolutely!

Working with designers is always a joy. I'm happy to lead design teams or slot in as an individual contributor for a project. With experience in components and design systems I can immediately work within your current setup to execute on tasks needed.

Are you willing to travel on site?

Absolutely!

I love to connect with clients in person, where a face-to-face engagement benefits the project. Creating an authentic connection with the business and leadership is essential to success. As a note, all travel costs/hotel accommodations must be covered by the client.

How quickly can you start?

Right away - today even.

Depending on current client load and existing commitments, I am able to start work in hours rather than days or weeks. As a small agency, flexibility to client needs is paramount. Once scope of work, pricing, and contracts are completed, I get started immediately to execute on the timeline needed for your business.

Can you work on existing platforms?

Yes - not a problem.

Not every project is building something new from the ground up. Sometimes a business needs a refresh or just needs another set of hands to continue executing on an existing project or platform. No matter the situation you're in, I can help you execute and meet your goals.

Is Willionaire your real name?

I wish!

It was given to me by a close friend 15+ years ago. It's defined as, "A person whose value is estimated not by their net worth but by their character, persistence, and passion for excellence."

Accepting inquiries for cofounder, early stage, and strategic consulting opportunities remote and in Boston, MA.

Looking for design magic? Let's talk about it.