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Accepting inquiries for cofounder, early stage, and strategic consulting opportunities remote and in Boston, MA.
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Will Johnson

Brand, Web, and Product Designer
Will (Willionaire) Johnson is a multi-talented brand, product design, and marketing professional with over 12+ years helping create world-class digital experiences for Series A → Z businesses.

Experience

Head of Hiive (2023-2024)
Hiive Shopping (Teikametrics)
Lead full design, business ops, marketing, sales, and development of Hiive
Designed and scaled newly launched app from 0 to 70K+ users within 1 year
Reached Top 70 placement on iOS app store (shopping category)
Managed team of 15+ developers, ops, and marketing specialists
Pitched Hiive opportunity to SoftBank Vision Fund (Oct 2023)
Head of Brand (2020-2023)
Teikametrics
Managed all Teikametrics brand, website, marketing, and creative assets
Completed full website redesign (incl. brand guidelines, copy, and strategic information architecture)
Designed and launched Teikametrics first multi-day digital conference AdMax
Measured and optimized web and marketing assets for conversion and target customer
Managed small design, community, and copywriting team
Director of Product Design (2018-2020)
Teikametrics
Launched next-gen, multi-channel optimization platform Teikametrics Flywheel (For Amazon and Walmart sellers)
Designed first-ever, AI-powered Amazon advertising web application Sponsored Products Optimizer (SPO)
Grew revenue from 0 to $5M+ via SPO self-service users  
Led team of 2 designers + 2 developers
Sr. Visual Designer (2013-2018)
IBM iX
Designed applications for customers including Google, Nationwide, GEICO, BCP, and Bank of America
Worked with key stakeholders to understand and execute on requirements
Led design workshops to uncover untapped opportunities within client businesses

Skills

Brand
Product Design
Marketing

Kind words from clients and colleagues

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will's design, brand, and marketing brilliance propelled our business from bootstrap to Series B. His visionary approach transformed our company, capturing serious market attention. Will is an absolute game-changer!”

Alasdair McLean-Foreman

Founder & CEO ‣ Teikametrics

“I've known Willionaire for over a decade, watching him evolve as not only a designer, but as a strategic thought leader for Teikametrics, IBM, and more. I trust him completely to build stunning brands and products users will love!”

Hannah Mezzadri

Design Product Manager ‣ JP Morgan Chase

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will is a design wizard! His keen eye for aesthetics, coupled with a deep understanding of user experience, sets him apart. Our digital presence has been truly elevated, capturing attention and leaving a lasting impression.”

Patricia Travaline

CMO ‣ Skyword

“Will's design, brand, and marketing brilliance propelled our business from bootstrap to Series B. His visionary approach transformed our company, capturing serious market attention. Will is an absolute game-changer!”

Alasdair McLean-Foreman

Founder & CEO ‣ Teikametrics

“I've known Willionaire for over a decade, watching him evolve as not only a designer, but as a strategic thought leader for Teikametrics, IBM, and more. I trust him completely to build stunning brands and products users will love!”

Hannah Mezzadri

Design Product Manager ‣ JP Morgan Chase

Frequently asked questions

How does pricing work?

Pricing options are flexible in order to adjust to client needs.  Depending on project scope and time required (short term v. long term) I am able to offer both deliverable based or hourly rates. All work is scoped previous to pricing estimates and tracked during execution to ensure full transparency.

What is your ideal client to work with?

While I am happy to work with all business sizes, from startups to enterprise, my most successful projects are driven by collaborate engagements with creatively-driven leadership looking to delve deep into their business differentiation, customer needs, and unique value. Out of this work comes deliverables that not only express a brands true benefits, but also build true, powerful relationships with customers.

Why work with you over other designers?

My differentiation lies in my ability to truly understand a business, their needs, their customer needs, and then output deliverables with incredible speed and  quality. The combination of full-service branding, UI and web design, and marketing strategy creates a unique opportunity for brands to hire a single partner to complete a multitude of essential tasks. I have over 12 years of experience building brands, designing innovative applications, and marketing their value to millions of consumers.

Do you work with other designers?

Absolutely!

Working with designers is always a joy. I'm happy to lead design teams or slot in as an individual contributor for a project. With experience in components and design systems I can immediately work within your current setup to execute on tasks needed.

Are you willing to travel on site?

Absolutely!

I love to connect with clients in person, where a face-to-face engagement benefits the project. Creating an authentic connection with the business and leadership is essential to success. As a note, all travel costs/hotel accommodations must be covered by the client.

How quickly can you start?

Right away - today even.

Depending on current client load and existing commitments, I am able to start work in hours rather than days or weeks. As a small agency, flexibility to client needs is paramount. Once scope of work, pricing, and contracts are completed, I get started immediately to execute on the timeline needed for your business.

Can you work on existing platforms?

Yes - not a problem.

Not every project is building something new from the ground up. Sometimes a business needs a refresh or just needs another set of hands to continue executing on an existing project or platform. No matter the situation you're in, I can help you execute and meet your goals.

Is Willionaire your real name?

I wish!

It was given to me by a close friend 15+ years ago. It's defined as, "A person whose value is estimated not by their net worth but by their character, persistence, and passion for excellence."

Accepting inquiries for cofounder, early stage, and strategic consulting opportunities remote and in Boston, MA.

Looking for design magic? Let's talk about it.